Interactive Media

This media sector is the newest branch of media, as well as the fastest growing. With people coming more technology dependent and social media becoming a part of everyday life, this sector is definitely growing in importance and popularity. 

A study posted on visual.ly in 2013 stated that there were (as of December 2013), over 500 million people using Facebook across the world. Alongside this, over half of that staggering figure use Facebook on their smartphone.

Within this field, there are many different jobs all necessary to meet the demand of such an ever growing industry; in fact, there are an estimated 50,000 jobs within this sector alone. These are made up of (to name a few):

• Researchers
• Graphic designers
• Project Managers
• Web based gaming designers
• Advertising specialists 

TUI Interactive media are a small interactive media company based in the UK. They employ only 21 people, some of whom will be employed to fill the aforementioned job roles.

On their website, www.tui.co.uk, they say:

"We're a small company specifically adapted to working well with very large organisations. We take the business of being small seriously. Only 21 people work here. We have an open office where project managers, designers and developers are seated together to integrate the design process.

On every level we successfully combine technical design with graphic design. We are simultaneously technical and creative - which by the way is how our logo came about - it's simultaneously a duck and a rabbit - cute eh? (Which do you see and can you ever see both at the same time?)"

On a larger scale, in 2009 the Walt Disney Internet Group and Disney Interactive merged, creating Disney Interactive. This company is worldwide, producing things such as websites and video games for the massive array of Disney products, as well as hugely successful apps. In contrast to TUI, they have around 2000 employees. 

A lot of the income in this sector comes from things such as direct sales of things like apps, but also from being contracted by bigger companies to produce things like games and graphics for their websites.

(source: www.atsf.co.uk)